Brandon Pickard is with the Region of Durham Tourism. Brandon knows how important it is to drive tourism to rural towns, how arts and culture can impact a community, and what makes small towns special.

Brandon explains how businesses, community organizations, farms, and artists can collaborate to create a unique visitor experience. He touches on some of the pushback that can be presented by a small community when promoting tourism to new demographics; and how that mindset can be shifted to create new opportunities that pull people into experience a new place.

Brandon also describes the popular Durham is Home apparel and souvenir collection created by Durham Tourism to celebrate exploring your own backyard — available at Scugog Arts!

Thank you to the Ontario Trillium Foundation for helping make this podcast possible!

Learn more about Durham Tourism, here:

Art Waves
Art Waves
Scugog Arts

ART WAVES is the perfect way to take a little bit of the Scugog arts and culture scene along on your morning commute, when you work out at the gym, or while you wash the dishes. Scugog Arts is bringing you a new interview with a local arts and culture practitioner every Tuesday, straight to your podcast platform of choice. You can subscribe in your favorite app to get a new episode every Tuesday morning.

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